We were engaged by our client BMW Group UK to provide full event management for BMW One Tour to communicate their brand strategy to all employees throughout the UK. To deliver the clients brand strategy we worked alongside BMW to plan a series of roadshows throughout the UK to engage all associates. The chosen destinations were Mini Plant Oxford, BMW Swindon and BMW Hams Hall.
Due to the nature of the business our biggest challenge was accommodating the different shift patterns which run throughout a 24-hour period, with limited access. Other complexities included limited space to accommodate working shift patterns and designing a custom built stage set that fully maximised the best use of space.
Working closely with BMW, we delivered in access 25 shows nationwide and provided full event
management and audio visual technology. Our in-house creative team produced an environment that positively reflected their brand.
For each location we designed and built a custom built stage set to communicate the clients message. Furthermore, we created breakout rooms for syndicate sessions and built temporary structures. Our other responsibilities included providing onsite catering, delegate registration and onsite management.
WE PROVIDED THE FOLLOWING SERVICES:
- Full event management & production
- Sound, lighting and audio visual
- Onsite catering
- Crew & Logistics
The response we have received from all our associates has been overwhelming, and the event created the desired impact. Please pass on my thanks to everyone from the events company team who assisted with the roadshow it was a great success.